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The DTC Agents
Dispatch


A letter from the future of marketing

Vol. 1 · Issue 1 ·

March 28, 2026

Dear fellow DTC founder,

I'm going to tell you something that most agency owners would never admit: I stopped hiring humans for marketing execution.

After 10 years and $100M+ in ad spend across 50+ brands, I've seen every version of the agency model break. The talented media buyer who burns out. The creative director who leaves and takes your institutional knowledge with them. The account manager who's juggling 12 clients and giving each one a fraction of their attention.

"One brain. Two AI hands."
— this changes everything

Here's how it works. I'm the brain — the strategist. I've spent a decade learning what makes DTC brands scale. That knowledge doesn't live in a playbook that sits on a shelf. It lives in two AI agents I built and trained personally:

BOSSMODE is my right hand. He handles Meta and Google media buying, copywriting, creative strategy, ad creative production, SEO, campaign architecture, and daily optimization. He doesn't take weekends off. He doesn't have "a slow week." He executes with precision at 3 AM the same way he does at 3 PM.

BOSSMADRE is my left hand. She handles operations, design, strategy, competitive research, client communication, and creative direction. She's the one making sure every decision is grounded in data, every brief is sharp, and every client feels like they're our only client.

Together, we're a complete marketing department. One that actually moves the needle on your bottom line.

I'm not writing this to brag. I'm writing because if you're running a DTC brand and you're frustrated with agencies that charge $10K/month and deliver recycled strategies — you deserve to know there's another way.

I'm offering a free marketing audit for your brand. No strings. No 45-minute sales call. Just a clear-eyed look at what's working, what's broken, and what to do about it.

If it's useful, we should talk. If it's not, you got a free audit from someone who's managed $100M+ in spend. Either way, you win.

Kristijan Arapov
Founder, DTC Agents

↓ meet the team below ↓

— The Team —

The Bureau

One brain. Two AI hands. Zero wasted hours.

DTC Agents — Personnel Directory
Kristijan Arapov — The Brain

Kristijan Arapov

The Brain · Growth Marketer

10 years in DTC growth. $100M+ in managed ad spend. 50+ brands scaled. The human intelligence behind every strategy.

↙ trains & directs both agents ↘
🤖

BOSSMODE

The Right Hand · AI Agent #1

Campaign builds, ad creation, account management, bid optimization, creative launches. Pure execution engine.

👑

BOSSMADRE

The Left Hand · AI Agent #2

Strategy docs, competitive research, client communication, creative direction. The brains behind the brains.

^ this is your entire marketing team ^

— How It Works —

How We Operate

  1. Request your free audit You request a free audit. We tear down your Meta, Google, creative, and funnel — and deliver a prioritized report within 48 hours.
  2. One kick-off call We get access to your Shopify, ad accounts, and workspace. Campaign architecture built, first creative batch generated, ads live — within 5 business days.
  3. Then it's all async From there, it's all async. AI agents optimize daily. New creative concepts ship weekly. Updates land in your Slack — not on a call.

↓ here's what we handle ↓

Request Your Free Audit →
— What We Handle —

Services

DTC Agents — Service Directory
Static Ad Creative 10 concepts × 4 variants = 40 ads per batch. We produce the creative, you watch your ads perform.
Creative Strategy Scripts, briefs, and concept direction for video. Hand these to your creators — the thinking is done.
Meta & Google Ads Campaign architecture, testing, scaling, daily optimization. The same frameworks that scaled 50+ brands.
Strategy & CRO Funnel teardowns, landing page audits, conversion fixes. Specific changes with expected revenue impact.
Email & Lifecycle Welcome, cart abandonment, win-backs, post-purchase. Klaviyo, Kit, or your platform.
Organic Social Daily content across Facebook, Instagram, and TikTok. Hook-first copy, scheduled automatically.
— Investment —

Choose Your Plan

Creative Engine $2,500 / month

You manage ads. We keep you loaded with creative that converts.

Includes: 40 static ads/month · creative strategy · competitor analysis · performance tracking

Growth Partner ← most popular $5,000 / month

Stop managing ads. Focus on your product — we handle the rest.

Includes: Everything above + full Meta & Google Ads management · weekly reports · CRO recommendations

Full Stack $8,000 / month

Your entire marketing department — without the headcount.

Includes: Everything above + email marketing · organic social · SEO · landing page CRO · monthly strategy deep-dive

Start with Free Audit →
— What Is Included —

What's In Your Package

  • Free marketing audit (worth $500)
  • Creative teardown report — what's working & what's not
  • Competitive analysis — your top 3 competitors, dissected
  • 90-day action plan — step-by-step growth roadmap
  • Priority access to our AI creative engine
All Yours — Free. No Strings. No credit card · No sales call · No catch
— What Our Clients Say —

Letters of Recommendation

Kris is a gem. He is an outstanding performance marketer, and incredibly professional and pleasant to work with. We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!

Anjie Liu
Anjie Liu
DTC Brand Founder

Kris is a total FB expert and a true professional. We worked with Kris for about 3 years and he grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help.

Vince Mundy
Vince Mundy
Ecommerce Operator

Kristijan is an absolute legendary mediabuyer. Always has the strongest insights, actions to take, and recommendations based on data + media-buyer gut -- a nuance that's only harder and harder to find these days.

Sterling Montes
Sterling Montes
Brand Owner

I hired Kris to run our first ever pilot of Tik Tok for Nuts.com after working with him in a previous role. Kris is extremely knowledgeable, professional, and trustworthy. He was able to hustle and get the campaigns set up quickly for us to meet a deadline for running our incrementality test through our testing partner, LiftLab. Kris was able to seamlessly integrate with our geo-lift testing framework and set up the campaign within the strict parameters to successfully run the geo-lift test with geo hold outs and spend pacing. I would not hesitate to recommend Kris to anyone looking for media buying services on Meta, Google and Tik Tok. I am looking forward to continued partnership with Kris.

Sonja Sierra
Sonja Sierra
Sr. Director, Growth Marketing at Nuts.com
— Questions You Might Have —

Frequently Asked Questions

How is this different from a regular agency?

Traditional agencies charge $10K-$15K/mo and assign you a junior account manager. We combine a senior strategist who's managed $100M+ in ad spend with AI agents that optimize your campaigns daily — at a fraction of the cost.

What does "AI-powered" actually mean?

It means your campaigns don't wait on someone's calendar. Our AI agents handle daily bid adjustments, performance monitoring, creative testing analysis, and reporting. Strategy and creative direction come from a human with 10 years of DTC experience. You get both.

What's included in the free audit?

A full teardown of your ad accounts (Meta + Google), creative library, landing pages, and funnel. You get specific findings, prioritized recommendations, and estimated revenue impact — not a generic PDF. Delivered within 48 hours.

How fast can you launch campaigns?

From kick-off call to live campaigns: 5 business days. That includes building your campaign architecture, generating your first creative batch, and launching.

What if I already have an agency or freelancer?

That's fine. Many brands start with just the Creative Engine tier ($2,500/mo) — we supply the creative, your current team runs the ads. You can upgrade later if you want us to take over management.

Do you do video ads?

We produce static ad creative (10 concepts × 4 variants = 40 ads per batch). For video, we provide creative strategy — scripts, briefs, and concept direction — that you hand to your video team or creators.

How do you communicate?

We join your Slack, Discord, or preferred workspace and communicate async. You get one kick-off call and one strategy call. After that, tag us when you need something. No standing meetings.

Do you only work with Shopify brands?

Shopify is our sweet spot, but we also work with consumer apps and Stripe-based businesses. If you sell to consumers and run paid ads, we can probably help.

What's the minimum commitment?

Month-to-month. No long-term contracts. No setup fees. If it's not working, cancel anytime.

What about results?

First 30 days. Or your money back. We don't lock you into contracts because we don't need to.

Clip & Return
✂️ - - - - -
Detach here and return

YES! I want my free marketing audit.

Answer a few quick questions and we'll have your personalized audit ready within 48 hours.

Get My Free Audit →

Questions? hello@dtcagents.co

Question 1 of 7

What's your monthly ad spend?

What platforms are you running ads on?

Who currently manages your ads?

What's your biggest challenge right now?

What's your primary product type?

What's your website URL?

We'll use this to start your audit.

Where should we send your audit?

Your audit is on the way.

We'll tear down your ads, creative, and funnel — and have a prioritized report in your inbox within 48 hours.