DTC Agents

02 — The Story

10 years and $100M in ad spend — so your campaigns don't start from scratch.

In 2016, Kristijan was working three jobs in Macedonia — waiter, family business, winery — living paycheck to paycheck. Failing university. No direction. Completely trapped.

His first Upwork gig paid $4/hour to wake a guy up every morning. That client handed him 'The 4-Hour Workweek' and everything shifted.

By 2025, he'd managed $100M+ in ad spend across Meta, Google, and TikTok. Scaled 50+ DTC brands and YC startups from zero to seven figures.

Here's why that matters to you: every testing framework, campaign architecture, and creative angle that worked across those 50+ brands is baked into how your account gets run. You're not paying for someone to learn on your dime — you're getting patterns that already work, applied to your brand from day one.

He built AI agents trained on everything he's learned — every audit framework, every scaling playbook — so your account gets optimized daily, creative ships weekly, and nothing waits on someone's calendar.

03 — What They Say

What our clients say.

Kris is a gem. He helped us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!

Anjie Liu
Co-founder, Kiwi Biosciences · YC S21 · Forbes 30U30

Kris grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help.

Vince Mundy
YC Alum · 2 Exits

We've been working with Kris for nearly two years. His knowledge of media buying is unmatched, his communication is clear, and he thrives even in challenging scenarios. I'd recommend him 10/10.

Ali Qureshi
Co-Founder @ Adcrate

Extremely knowledgeable, professional, and trustworthy. He seamlessly integrated with our geo-lift testing framework. I would not hesitate to recommend Kris.

Sonja Sierra
Sr. Director, Growth Marketing @ Nuts.com

An absolute legendary media buyer. Always has the strongest insights and recommendations based on data + media-buyer gut.

Sterling Montes
Co-Founder & CMO @ Flakes

Super impressive marketer and strategic thinker, strong on both the tools and creative ideation. I really enjoyed working with him in scaling our Meta ads channel.

Alex Naoumidis
Co-founder Mindset Health · YC S19

He cares about all the performance details and manages ads daily. I have been working with many agencies, but Kris was flexible and professional enough to work with our expectations. Highly recommended!

Tomohiro Takano
Co-founder Genomelink · YC S21

Kris completely transformed how our team approaches media buying. His trainings across Meta, Google, and creative strategy have been game-changing for our entire team.

Milind Gupta
Founder @ Catalys.co

Kristijan joined us and immediately showed his ability to understand high performance optimization and scaling. Highly recommended.

Depesh Mandalia
CEO @ SM Commerce

Kris is one of the best media buyers I've worked with. He's helped us grow our clients' businesses significantly. Couldn't recommend him highly enough.

Alex Cooper
Co-Founder @ Adcrate

Kris played a key role in developing our Mother's Day campaign strategy. It was refreshing to collaborate with someone who brings a grounded, realistic approach. He's incredibly knowledgeable and data-driven.

Milo Freitas
Chief Executive @ Beyond-Memories

Kris helped us launch our first successful Meta ad campaign. He's a surgical-level specialist when it comes to Meta ads — cuts through the fluff and attacks the core problems.

Andrej Andonov
Head of Product @ Hububb

He helped us optimize our funnel and ad campaigns. He leveraged AI tools to capture market insights which fast-tracked the process. He moves fast and communicates well.

Charlotte Boivin
Founder @ Meo Health

Kris isn't just a skilled media buyer, he's a systems-minded growth architect. He sees patterns before most and approaches problems like a business owner, not just a marketer.

Aleksandar Pecev
Growth Marketer

I worked with him for over 2 years on the media buying side, and he is as sharp as they come! I highly recommend it.

Alex McEvoy
Founding Partner @ Opopop

Kris is incredibly detailed and thorough with his work. He helped us achieve incredible results almost right away. Top guy 👍

Peter Siha
CEO @ hububb.com

I really don't got anything negative to share about Kris. I worked with him for 3 years, he was always there when I needed him. A very intelligent guy who absorbs knowledge very quickly. Communication was perfect. His work ethics are better than anybody I ever hired. 10/10 I recommend Kris!

Tristan Tier
CEO @ Double M Affiliate

Working with Kris was a complete unlock for me — not just in creative strategy and media buying, but in how I think as a marketer. He completely reshaped the way I interpret ads, analyze psychology, and make decisions. 10/10, I'd recommend him to anyone.

Paul-Cristian Mureșan
Creative Strategist

Kris did Media Buying for one of our projects and we've absolutely seen a Positive ROI. He's got solid knowledge of Facebook algorithms and is on point with his tracking. It was a pleasure working with him.

Nazim Agabekov
Founder @ Nazim Consulting

Kris not only understood my gym business but also developed a strategy that helped us grow. We saw a huge increase in brand awareness and enrollment numbers. If you're looking to take your marketing to the next level, I highly recommend Kris!

Gjorgi Vasilev
Co-founder @ PulseFit

04 — The Problem

You're overpaying for marketing that underperforms.

The $15K Agency

Half your retainer pays their office rent. You get a junior AM who checks your ads twice a week and sends a PDF of vanity metrics. Creative refreshes once a quarter — if you're lucky.

The Freelancer Lottery

Good ones exist. But they get poached, ghost you, or burn out. When they leave, everything they knew about your brand walks out the door. You start over.

The AI Tool

Connect your ad account and pray. No strategy. No human judgment. Just algorithms optimizing whatever the default setting is. Your ROAS craters and nobody can tell you why.

The Comparison

What you're actually paying for.

	Traditional Agency$10–15K/mo	Freelancer$3–5K/mo	DTC Agents$2.5–8K/mo
Daily optimization	✗	—	✓
Weekly creative refresh	✗	—	✓
Campaign architecture	—	—	✓
CRO recommendations	—	✗	✓
Async communication	✗	—	✓
AI-powered execution	✗	✗	✓
Cancel anytime	✗	✓	✓

05 — The Process

Live in your workspace. Not on your calendar.

Free Audit

We tear down your Meta, Google, creative, and funnel. You get a report with specific findings and prioritized fixes. Not generic advice. Free, no strings.

Kick-Off & Launch

One strategy call. We get access to your Shopify, ad accounts, workspace. Build campaign architecture, generate first creative batch, launch — within 5 days.

Async Execution

AI agents optimize daily. New concepts ship weekly. Updates land in your Slack — not on a call. Tag us, we respond. No meetings unless they move the needle.

06 — What We Do

Everything your marketing needs. Without hiring a team of five.

Primarily Shopify brands. Also works for consumer apps and Stripe-based businesses.

Static Ad Creative

10 concepts × 4 variants = 40 ads per batch

Stop burning budget on stale creative.

Creative Strategy

Scripts, briefs, and concept direction for video

Hand these to your video team or creators. The strategic thinking is done — they just execute.

Meta & Google Ads

Campaign architecture, testing, scaling, daily optimization

Same ABO → CBO frameworks that scaled 50+ brands.

Strategy & CRO

Funnel teardowns, landing page audits, conversion fixes

Specific changes with expected revenue impact.

Email & Lifecycle

Flows that turn one-time buyers into repeat customers

Welcome, cart abandonment, win-backs. Klaviyo, Kit, or your platform.

Organic Social

Daily content across Facebook, Instagram, and TikTok

Hook-first copy, scheduled automatically.

07 — Pricing

Start with what you need. Add more as you grow.

No long-term contracts. No setup fees. Start with a free audit.

	Tier 01 Creative Engine $2,500/mo You manage ads. We keep you loaded with creative that converts.	Most Popular Tier 02 Growth Partner $5,000/mo Stop managing ads. Focus on your product — we handle the rest.	Tier 03 Full Stack $8,000/mo Your entire marketing department — without the headcount or overhead.
10 concepts × 4 variants	✓	✓	✓
Creative strategy + video briefs	✓	✓	✓
Competitor creative analysis	✓	✓	✓
Performance tracking	✓	✓	✓
Full Meta Ads management	—	✓	✓
Full Google Ads management	—	✓	✓
Weekly performance reports	—	✓	✓
CRO recommendations	—	✓	✓
Embedded in workspace	—	✓	✓
Email marketing & lifecycle flows	—	—	✓
Daily organic social (FB, IG, TikTok)	—	—	✓
SEO & content strategy	—	—	✓
Landing page CRO	—	—	✓
Monthly strategy deep-dive	—	—	✓

Start with Free Audit →

First 30 days. Or your money back.

We don't lock you into contracts because we don't need to. If you don't see measurable improvement in your first 30 days, we'll refund your first month. No questions. No hassle. We're that confident because we've done this 50+ times.

08 — By the Numbers

$100M+

Your campaigns benefit from patterns across Meta, Google, and TikTok at scale

50+

Brands scaled — we've likely solved your exact problem before

500%

Growth without sacrificing efficiency

48hrs

You'll know what's broken by Wednesday

09 — Questions

Frequently asked.

How is this different from a regular agency?

Traditional agencies charge $10K-$15K/mo and assign you a junior account manager. We combine a senior strategist who's managed $100M+ in ad spend with AI agents that optimize your campaigns daily — at a fraction of the cost.

What does "AI-powered" actually mean?

It means your campaigns don't wait on someone's calendar. Our AI agents handle daily bid adjustments, performance monitoring, creative testing analysis, and reporting. Strategy and creative direction come from a human with 10 years of DTC experience. You get both.

What's included in the free audit?

A full teardown of your ad accounts (Meta + Google), creative library, landing pages, and funnel. You get specific findings, prioritized recommendations, and estimated revenue impact — not a generic PDF. Delivered within 48 hours.

How fast can you launch campaigns?

From kick-off call to live campaigns: 5 business days. That includes building your campaign architecture, generating your first creative batch, and launching.

What if I already have an agency or freelancer?

That's fine. Many brands start with just the Creative Engine tier ($2,500/mo) — we supply the creative, your current team runs the ads. You can upgrade later if you want us to take over management.

Do you do video ads?

We produce static ad creative (10 concepts × 4 variants = 40 ads per batch). For video, we provide creative strategy — scripts, briefs, and concept direction — that you hand to your video team or creators.

How do you communicate?

We join your Slack, Discord, or preferred workspace and communicate async. You get one kick-off call and one strategy call. After that, tag us when you need something. No standing meetings.

Do you only work with Shopify brands?

Shopify is our sweet spot, but we also work with consumer apps and Stripe-based businesses. If you sell to consumers and run paid ads, we can probably help.

What's the minimum commitment?

Month-to-month. No long-term contracts. No setup fees. If it's not working, cancel anytime.

Can I see real results?

The testimonials on this page are from real founders and CMOs who've worked with our strategist directly. We've managed $100M+ in ad spend across 50+ DTC brands and YC-backed startups.

Your ads managed daily. Fresh creative weekly. No $15K retainer.